Extra, Extra read all about it! While millions of people still rely on
the good old black and white every day, it is the perfect example of a
static media. Once it is printed a newspaper can no longer be changed,
its type has been set and one will simply have to wait until the next
edition to recieve the quote unquote latest news even if it has broken
minutes after the paper has been delivered to your doorstep. Similarly,
once a static website has been published it too will not change until
the next edition; whenever the webmaster or someone familiar with HTML,
or flash edits the content.
A dynamic website on the other hand uses programming in addition to the
layout to not only allow the the flow of data in and out of the site
but to make meaningful relationships with the data. For example an
online business directory may allow local businesses to sign up and
create profiles for their businesses. Visitors to the site may then
search the directory based on their needs for example one may conduct a
search for a laywer in their zip code who speaks Spanish or for a dance
school in the area that offers tap dancing classes.
Development - what will your website do?
Inform : Promote : Market : Teach : Sell : Recruit - the list is endless.
Changes to your business, updates, new ideas, product changes, new services, new information etc., can all be reflected almost instantly on your website. Nothing is cast in stone.
Unlike a printed brochure, the beauty of a website is its ability to change and develop as you do. Your business is never static, why should your website be?
By far the best way to promote and market your business, or even just to keep your customers up to date - a website wins every time.
Databases - make your website interactive
A database is key to making your website truly dynamic and interactive and for keeping it completely up to date without repetitive keying.
Whether you're selling a hundred styles of stone flooring and want to display them by type, colour and wear pattern, or you're an Estate Agent with numerous properties you'd like sorted by location / bedroom / price etc., a database is where it all happens.
Databases also provide the back-end to our Content Management systems whereby you can create, update and refresh the content of all or part of your website from virtually any Internet-connected computer with a standard Internet browser anywhere in the world.
Methodology - how do we do it?
Meet : Discuss : Plan : Design : Build : Launch.
For a small, simple website this process will take only a few weeks.
Larger projects will be determined primarily by the time it takes to
agree on a design, prepare the content, commission additional services
if necessary (photography, copy writing etc) and have all the elements
in place.
Whatever the size of the project we'll work together at every stage to achieve the objective in a timely fashion.
Search Engines - how will people find us?
Having
your business cards printed doesn't magically bring in new enquiries,
not until you start giving them to people. Websites are the same -
until people know you have a website they won't look at it.
Behind the scenes your site will be designed to be very visible to
search engines and we will submit it to them manually. You should also
consider a Google Adwords campaign to get your website noticed on Google immediately.
Alternatively you could consider a full-on Search Engine Marketing
campaign from an established organisation such as Propellor Net.
For more information visit www.propellernet.co.uk
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